Registrations for this event are now closed.
What is Pinnacle?
Pinnacle is an emerging platform for mentoring, collaboration and sharing across patient organisations. Patient organisations help change the world for patients and their families but it is hard work, often more difficult than running a business. We believe that through sharing, connection and supporting each other we can work together to improve the quality of care and strengthen the voice for patients in the region.
Pinnacle Educational Workshops
Communication and Social Media Workshop
At our last Education Workshop participant’s requested a session on communications and we have listened! Please register and join the Rare Cancers Australia (RCA) Pinnacle team as we discuss Communication and Social Media. We will talk about what we have learned over the years, our projects, successes, and painful failures that we learned from.
Some of the topics that we will look to discuss with you:
- Communication fundamentals
- Powerful communication and messaging
- Social media
- Using PR experts
Details:
Location: Virtual Microsoft Teams Event
Date: Thursday 24th September
Time: 4:00 pm - 5:30 pm (AEST)
(3:45 pm - 4:00 pm session to explain Microsoft Teams and Translator)
Guest Speakers
Richard will discuss the elements and considerations for strategic communications and explain how the RCA purpose and mission are core to the RCA communications approach. Reflecting on a recent project within Rare Cancers Australia, Richard will delve into two questions and how they shaped two very different outcomes ‘what can we do for you?’ verse ‘what can you do for us?’.
Patients and carers are why we exist. It is so important that we communicate with them in a way that is engaging and helps them to feel supported. Christine will talk about some of the ways that RCA tries to keep this a high priority for all of our communication. We recently redesigned our website to better communicate to patients and we would like to share our lessons learned in doing that.
James manages the Rare Cancers Australia communications strategy and planning, particularly around social media and other digital platforms. James will discuss how we use social media and give his insight in sharing powerful stories through social media, social media tips/tricks and important stakeholder considerations.
Future Workshops
October
Workshop details and date will be confirmed shortly.
November
Workshop details and date will be confirmed shortly.
Previous Workshops
Managing Patient Organisations in the time of COVID-19
The Rare Cancers Australia Pinnacle team is hosted a virtual discussion about the challenges for patient organisations in Asia during the COVID pandemic. Life and work has changed for us all and we have had to adapt.
We felt it would be a good time to:
- Share what we as patient organisations are experiencing
- Discuss how our patient needs may have changed
- Discuss strategies and lessons to adjust to the times
If you would like to view any of the presentations from this workshops please email contact@rarecancers.org.au